Specialized in digital development, Páprica presents an innovative way for brands and their audience to communicate. With an efficient low-size proposal , we guarantee an unique and unmatched treatment to our clients. Our transparent and multifunctional structure is key to conducting projects in a burocracy free way, thus enabling new practical solutions to stand out. Here the entire team collaborates in the realization of a project, a model that combines ingredients such as knowledge, excellence and creativity in digital communication.
With the large increase of available technologies and platforms, it is necessary to understand each of the tools to map out the best strategy, aiming at the efficiency of the actions in the digital environment. With a strong team , we understand our clients company and it's audience to create a strategic plan always looking for growth and recovery.
We have a team prepared to plan and develop any digital interface, always enhancing the user experience. We build responsive websites with navigation simplicity, and explore the architecture of information.
Knowing that content and planning are the key to good communication pieces, we make use of relevant content and a well-crafted strategy to create tactical actions aimed at growth and the appreciation of customers.
Design and DevelopmentTrends User Experience
We have a creative team with extensive experience in developing beautiful interfaces and identities, plus beautiful and creative campaigns in all market areas.
- Mobile interface for iOS and Android
- Layout for responsive sites
- Layout for e-commerce
- Software interface
Design and DevelopmentDesign Web Development
The way we interact with brands and one another is becoming increasingly diverse with a multitude of devices, screens and interfaces on offer – and the way we use digital technology is also constantly evolving. The thing users want most when interacting with digital technology is simplicity – a simple message; a simple meaning; a simple call-to-action; simple information architecture; and a simple journey that takes them where they want to be. Our UX design focuses on the simplicity of user needs. We get users to where they want and where you want them, easily – whether it's to entertain, inspire, educate or sell.
- Information architecture
- Interaction design
- Usability engineering
- Visual design
- Prototype engineering
Design and DevelopmentUser Experience Mobile Development
- Institutional Website
- Landing Page
- Special Projects
Design and DevelopmentMobile Development Interactive Actions
Advergames can be applied in different ways on the internet in order to generate commitment to a cause, it being interaction, fun, competition, information or all of them.
- Standard Online Game
- Original Online Game
Content e MediaInteractive Actions Inbound Marketing
A relevant and cohesive content is part of the usability of your online project. Tell your customers about your services and/or products in a creative and interesting way, through textbooks, informative or illustrative infographics graphics.
- Creating text for websites
- Creating text for ads - Online Media
- Strategy and planning of content actions
- Presentation Creation
Content e MediaSocial Media Sponsored links
Today we have a wide choice of media, new formats and types of purchase, but if this choice is not done correctly, the results may not be satisfactory. Páprica has a team that, before selling a service, also understands the customer needs to guide you on what type of media that best fits your brand and service.
- Media planning with strategic analysis of which media and strategies to use.
- Dealing with media vehicles (PI 's Issue)
- Use of AdServer (Daily Monitoring - Maintenance and Campaign Optimization)
- Analytical Reports (Online and BI Media)
Mensurement and OptimizationSponsored links Monitoring
Business Intelligence, known as BI , can be defined as a set of techniques used to extract intelligence from data about a particular business. BI aims to plan, measure and analyze metrics and KPIs to help the marketing team understand and have insights that can influence the decision making process. For the BI processes there are various softwares and technology for data collection, making the information available for access at any time. However, only through monitoring and periodic reports you can see how the business is going and set goals and paths to follow.
- Guidance on the interpretation of results
- Metrics Planning dashboards
- WebAnalytics [ Google Analytics and Adobe Analytics * ]
- Tagging and settings Review
- Configuration and creation of funnels
- Filter Configuration
- Monitoring and analysis of the website performance
Mensurement and OptimizationMonitoring Planning
We develop optimization strategies, both technical and of content, to increase the chances of your business being found organically and thus get better results.
- Optimizations techniques
- Development and content optimization